Films from Away Presents “No”
This week, Films from Away is pleased to offer a widely-celebrated film from Chile called “No.” It is based on an actual event – a plebiscite in 1988 when the people of Chile could decide on whether the dictator-general Augusto Pinochet should be removed from power, or remain in charge for the next eight years. A successful advertising executive is hired to construct the “no” campaign, and he designs a series of ads that focus on lighthearted and upbeat themes related to the happiness that would come from a new shift in government. Some find this rather unorthodox, given the history of Pinochet’s brutal regime. For 27 nights, each side of the campaign received 15 minutes (per night) to make their case. The film retraces this history, including the attempts at intimidation and censorship, the smart and darkly-funny campaigning, through to the results of the vote (which we will not tell you, so as not to spoil the film…). Free and all are welcome. You will be happy that you attended! Honest…
Military dictator Augusto Pinochet calls for a referendum to decide his permanence in power in 1988, the leaders of the opposition persuade a young daring advertising executive – René Saavedra – to head their campaign. With limited resources and under the constant scrutiny of the despot’s watchmen, Saavedra and his team conceive of a bold plan to win the election and free their country from oppression.