Fifth Annual Purple Ribbon Campaign Continues to Raise Awareness of Violence Against Women

Written by on November 25, 2014


The Provincial Government is pleased to announce the fifth annual Purple Ribbon Campaign to increase public awareness and responsiveness to the issue of violence against women in Newfoundland and Labrador. This year’s Purple Ribbon Campaign was launched today at Confederation Building by the Honourable Judy Manning, Minister of Justice and Public Safety and Minister Responsible for the Status of Women. The minister was joined by representatives from community partners, including the Provincial Advisory Council on the Status of Women and the Newfoundland and Labrador Sexual Assault Crisis and Prevention Centre.


“Our government continues to raise awareness of violence against women in order to positively change public attitudes and behaviours and ultimately to prevent these violent acts. We all have the responsibility to create homes and communities that are free from violence, and I encourage every resident to take part in the Purple Ribbon Campaign and help create awareness by wearing a purple ribbon lapel pin and placing purple ribbon magnets on vehicles. Together we can foster discussion and take further action to end violence against women.”

– The Honourable Judy Manning, Minister of Justice and Public Safety and Minister Responsible for the Status of Women


The Purple Ribbon Campaign is part of the Provincial Government’s Violence Prevention Initiative, which begins annually on November 25 on the International Day for the Elimination of Violence against Women. The campaign runs through the National Day of Remembrance and Action on Violence against Women on December 6 and ends on December 10, which is internationally recognized as Human Rights Day. Overall, the campaign spans the 16 Days of Activism Against Gender Violence, which are globally designated to raise awareness about gender-based violence as a human rights issue at the local, national, regional and international levels.


To learn more about preventing violence against women or to view the campaign materials, including information on the history of the purple ribbon, or contact any of the 10 Regional Coordinating Committees Against Violence listed in the backgrounder below.



  • The fifth annual Purple Ribbon Campaign supports awareness and education on violence against women.
  • Over 100,000 purple ribbon pins and magnets will be distributed across Newfoundland and Labrador through Provincial Government departments, community groups, municipalities and businesses.
  • According to Royal Newfoundland Constabulary and Royal Canadian Mounted Police data, from 2006 to 2012 approximately 20,462 violent crimes were committed against women over the age of 18 in Newfoundland and Labrador.
  • The Violence Prevention Initiative is ongoing and demonstrates the Provincial Government’s commitment to achieving long-term solutions for those most at risk of violence by working with community partners and Provincial Government departments and agencies.

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